• Can You Own A Home On A First-Time Buyer Budget? ,The Marketing Mama, Amanda

    Can You Own A Home On A First-Time Buyer Budget?

    Unless you’ve been living under a rock…you have probably caught wind that housing affordability in America hit an all-time low recently.  The combination of higher mortgage rates and low inventory have made the sta     rter home category particularly tough, as lower-priced homes quite often get sna

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  • WHY DIDN’T MY HOME SELL?,The Marketing Mama, Amanda

    WHY DIDN’T MY HOME SELL?

    Unpopular opinion: Agents didn’t sell homes the past few years in our HOT Florida market…THE MARKET DID.  Honestly, most of the “negotiating” listing agents had to do from 2020 until the end of 2022 was to call for “highest and best.” And, that’s not negotiating. That’s not marketing. That’s not se

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  • Is Now a Good Time to Make a Move or Makeover My Home?  ,The Marketing Mama, Amanda

    Is Now a Good Time to Make a Move or Makeover My Home?

    Many of our clients are happy holding down some VERY low mortgage rates they secured over the past few years.  So much so, that even when their current home no longer serves their needs, even if it makes them unhappy, they’re now torn because of the financial implications that may come along with a

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